gruppe97 - a brief summary of our company and know how

Contact: gruppe97 - Raboisen 16 - 20095 Hamburg / Germany - Fon: +49 40 5600 9083

Welcome to a short summary in english
We are an advertising-agency located at Hamburg (northern part of Germany) with a focus on direct-marketing. We work as a consultant for companies who wants to set up databased shop-systems or active pages. The company was founded in 1997 as a cross-media-project.

This was just an brief overlook - for further information please don't hesitate to contact us via eMail or phone: +49 40 5600 9083.

Mission

Advise
In this initial phase it is mainly about getting to know each other. It is about goals, but also about subjective assessments; are we suited, is the chemistry right, do all those involved see an opportunity to finish the project.

The most successful is a joint 'conference' on a Saturday in charming surroundings, a workshop where the course is set and the strategy is defined.

Incidentally: the realisation that an internet presence makes NO sense, is also within the scope of possible answers - at least in our experience.
Costs: from DM 2,000

Concept
Working out the right one, since the correct concept is the central task of gruppe97 in each project. Essentially a verbal description with a schedule, contents, costs and tasks.

In our experience change and consensus need a lot of time. However, the more detailed the work that is put in, the quicker and more reasonably priced the realisation.

And this applies especially to designing and incorporating information in dynamic pages; of course, we prefer UNIX surroundings and programming with PHP.
Time scale: at least 6 weeks

Design
Who doesn't carry it around every day in their hearts - this wonderful old phrase: a picture is worth a thousand words. We almost like it as much as form follows function.

And this means doing justice to the requirements of the person looking at a web site; for example by speed, clear navigation and concise language - with shop systems particularly it is the central key to success.

At this stage the course is once again set, as the approved, written concept is transformed into the picture language of the internet. It is a long road from the start with the first rough scribbles, then the set up of the key visuals through to the first functional dummy.

The standard question of a lot of customers: but our classic agency has already... Our answer is more input is always good; we will tackle it together.

Implementation
This work step is full of surprises! But there is one simple rule. The better the collection of material and the total preparation, the quicker implementation is achieved. This might sound like a truism, but the devil loves detail - and now we're talking about detail. You can't imagine how boring it often is to put together absolutely all the data for a new shop.

Test and optimise
No matter how many people are working on your project in this phase, you will (almost) always only see one face, namely your producer - and for the customer the best thing is if there is only one person responsible.

On air
Just imagine opening a shop somewhere in a quiet part of a city. Then, of course, you will think IN GOOD TIME about the opening, promotions and advertising.

And this, of course, applies to every web site: you have to make it well-known,
convey the point and purpose, create incentives. And precisely this happens after the site has successfully remained in the network for some time.
Remember: the first few days are the hardest...

By the way
There is hardly anything in the world that cannot be done a bit worse by someone and sold a bit cheaper and the people who only look at price become the real prey of such wheeling and dealing.

It is stupid to pay too much, but it is even worse to pay too little. If you pay too much, you lose a bit of money, that's all. If, on the other hand, you pay too little, you sometimes lose everything, as the object you have bought cannot fulfil the task it was meant for. The law of economics prohibits receiving a lot of value for little money.

If you accept the lowest offer, you have to add on a little bit for the risk that you take and if you do this, you also have enough money to pay for something better.
John Ruskin, 1819 - 1900